I'm a consumption artist, seasoned strategic marketer and brand innovator creating impactful strategies at the intersections of culture, consumption, and content. I articulate new and empowering strategic visions that evolve and grow businesses, while developing the roadmaps to get there.

15+ years of experience leading cross-functional teams to grow brands with strategic rigor while delivering measurable results across CPG, technology, healthcare, fashion, food, retail, financial services, education, spirits and sports categories.

In the name of good work I've:
  • Driven a coffee truck across New England  
  • Launched a global beer brand with consumer sketches & rumors 
  • Invented a luxury french cookie brand from scratch  
  • Helped create a coveted custom Air Force I to stoke a beer launch  
  • Flew at trapeze school for qualitative research on emotion of wonder 
  • Constructed a sensory lab for beverage ideation  
  • Attacked by a kung fu master for a cardio project 
  • Sampled hundreds of candy bar prototypes to build a better candy car
  • Revamped new employee onboarding for a global search tech giant

Humbled to have been fortunate to pick up a few awards along the way including Cannes, Advertising Research Federation, Clio, International Food & Beverage, Hatch Awards and the One Show. My thoughts have previously appeared in Advertising’s Young Minds, LVHRD, Marketing Magazine & Murketing.